Why It’s Important to Translate Your Website
In today’s world, the possibilities of where your website can be successful are endless. Thanks to the internet, the only thing keeping you from selling your product or reaching your audience is the barrier of language. You don’t have to hire a full-time employee to represent your company in a foreign country. You already have the information, and by translating your website into multiple languages, you can increase your audience exponentially with very little work.
Who doesn’t want to increase their audience? If you are not convinced yet, here are five reasons why it’s a very good idea to translate your website:
1.Reach More People
Whatever the purpose of your website is, I’m sure you want to reach more people with your message. You have put a lot of time and effort into your work, so why not get more bang for your buck? Think of translating your website as an investment in your business or cause. Translating opens the door for a lot more people to see what you have to offer. You will be glad you made this decision.
2.Improve Relationships with Clients
Consider how much easier it is to read something when you are doing so in your first language. Would you prefer to do business with someone who can communicate to you that way? When you make things easier for your audience, your audience is more likely to choose you over a similar business or organization that does not take the time to make things easier for them. Translating shows that you appreciate your clients for their own culture and that you value doing business with them.
3.Sell More Product
According to an article by Nataly Kelly at Harvard Business Review (1), “You have to speak the language of your customers.” In this article she explains that there is a strong correlation between speaking someone’s own language and them actually making a purchase. Research has shown that people spend most of their time online looking at websites in their own language.
4.Better Search Engine Optimization (SEO)
You can have a high-quality site that no one ever sees. Without Search Engine Optimization, you will not get the traffic you want for your website. You can’t have an SEO-friendly site without keywords, Meta titles, and Meta descriptions. When you translate your site into various languages, and you translate those keywords and titles, your Search Engine Optimization multiplies. In short, translating gets more people to see what you have to offer.
5.Realize Your Untapped Market
This world is a big place, and people speak many other languages besides English. According to Wikipedia, the number of non-English pages is rapidly increasing. Spanish, Chinese, Russian, and Arabic websites are increasing greatly. Why limit your business to only people who speak your language when having your website translated is affordable and easy?
If you are ready to take the next step in the success of your website, contact us today at Human-translations.com. You will be surprised how affordable translation can be. You will wish you had done this for your business years ago.
1.“Speak to Global Customers in Their Own Language” https://hbr.org/2012/08/speak-to-global-customers-in-t
2.“Languages used on the Internet” https://en.wikipedia.org/wiki/Languages_used_on_the_Internet